CASE STUDY

How to add some zip to recruiting

With its partner tts and SAP SuccessFactors Recruiting, Suva has brought new life to its recruiting processes. This has gone down well with applicants – especially the younger generations.

The goal – appealing to Gen Z

With more than two million policyholders in full-time employment and nearly 130,000 insured companies, Suva is the largest accident insurance provider in Switzerland. Year after year, it advertises more than 300 job vacancies with the specification that top service needs top staff. Since young potential applicants expect straightforward communication and rapid processes, the recruiting management team needs to provide the necessary framework for this.

Sector

Insurance

Number of employees

4,000

Headquarters

Lucerne, Switzerland

Sales

4 billion Swiss Franks

Targeting suitable talent

SAP SuccessFactors Recruiting meets Suva’s requirements profile perfectly. Now the system is in place, the end result is overwhelmingly positive. The target group perceives the organization as an attractive employer and the recruiting team benefits from a simple, clear candidate management system and efficient processes.

Automated workflows take some of the load off the HR team

Short period between initial assessment and employment

Simple, clear candidate management system

High level of user-friendliness means a low number of support requests

Straightforward correspondence with applicants

Positive feedback from managers

Its unique business model – providing insurance, prevention and rehabilitation from a single source – has made Suva the top accident insurance provider in Switzerland. The impeccable service it provides is a huge part of this. On the one hand, this takes streamlined processes and a high level of digitalization, while on the other hand, it needs people who are committed to their clients and have empathy with them. Safeguarding the flow of talented new staff into the organization is therefore a top priority for Suva.

Focusing on Gen Z

Rolling out SAP SuccessFactors Recruiting has enabled Suva to kill two birds with one stone. First, the system has brought maximum transparency to candidate management and made the recruitment procedure extremely efficient. Second, HR staff at Suva can communicate with Generation Z as equals and thus position the organization as an attractive employer. For example, potential applicants can import their up-to-date applicant profile from a careers network to the database of their desired employer at the click of a mouse.

With tts as a partner and SAP SuccessFactors Recruiting, our candidate management system is now zipping along. It has really sped up our recruiting, and tts is ensuring a rapid roll out. The QuickStart approach particularly impressed us.

Diego Schinner

Application Manager HCM at Suva

A system that eases the load

SAP SuccessFactors Recruiting supports the HR department with its staffing strategy, staff analysis and staff planning. Since its roll out, many processes have been automated at Suva, and the time between initial assessment and employment is significantly shorter as a result. This impresses applicants, and frees up the HR team to work on strategic tasks. Another reason the Suva team values the solution so highly is its intuitive interface. The targeted roll out and training of staff by tts has also meant there have been very few support requests. As a result, feedback from managers has been nothing but positive.

Common roadmap drawn up

The successful roll out of SAP SuccessFactors Recruiting and the all-round positive experiences with the system have encouraged Suva to continue down this road with tts. The QuickStart approach in particular impressed Suva.

Right at the top of the list of priorities for the insurance provider is the optimization of its in-house training opportunities. After all, the necessary process for achieving greater efficiency and digitalization requires everyone to keep their knowledge and skills up to date. With the implementation of SAP SuccessFactors Learning, Suva staff will have the best possible opportunities for further development in the future.

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