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Change management in turbulent times

User adoption during digital transformation

None of us can escape the digital revolution. Digitalization has been shaking up every corner of our lives – both private and professional – for quite some time now. As a whole, we seem to be accommodating these changes better in our personal lives than at work.

The employees’ fears

While we embrace all the everyday chances to make our lives easier – using smartphones on a daily basis or ordering food online, for example – we tend to be more skeptical about going digital at work. Research has shown that almost 40 percent of workers in Germany don’t anticipate any improvement from digitalization. The most acute concern is the perceived prospect of job losses. How can companies calm their employees’ fears and help break down resistance to digital change?

“Being a fast learner is key to maintaining market success during the digital revolution.”

 

Ulrich Ude, Managing Director tts GmbH

Using change management to turn fears into energy

The best way to counter fear is through understanding – transparency creates trust, while knowledge provides a point of focus. Once employees are clear about the changes heading their way and how they can react, they become much more open-minded. Having said that, being more informed doesn’t automatically make everything better. If you have ever made a New Year’s resolution, then you’ll know all too well how difficult it is to change ingrained behavior. On its own, vowing to lose weight or do more sport is not enough. You have to break your routine and start consciously doing things differently – and sustain this behavior. In a business context, individual measures won’t achieve lasting change – it’s too easy to forget good intentions and fall back into old habits. What does sustainable change management look like? How can knowledge of an environment fraught with disruptive change be maintained and spread?

Push successful learning!

Sustainable learning success can be attained in three ways:

1. Learning from mistakes
2. Learning from the best
3. Learning spawned by intrinsic motivation

Who says you can only learn from your own mistakes? Best practice examples enable companies to learn from the experience of others, and being a fast learner is key to maintaining market success during the digital revolution. Having said that, digitalization also opens up opportunities by providing faster and easier access to entire databases of knowledge and supporting the transfer of knowledge beyond company boundaries and national borders. Software as a Service (SaaS) offers businesses three advantages in one. Examples of best practice are not only available company-wide in an instant, but can also be adapted to any business model and thus be put into productive practice fast. Apart from anything else, employees learn particularly well if the experience is enjoyable. It’s therefore crucial to boost their personal motivation. In this regard, companies would do well to heed the age-old advice from William Butler Yeats: “The mind is not a vessel to be filled, but a fire to be kindled.”

“The sooner your workforce gets behind change processes, the better your digital transformation will succeed.”

 

Ulrich Ude, Managing Director tts GmbH

HR – from killjoy to catalyst

The image of HR experts has changed for the good during the process of digitalization – moving away from that of nay-sayers who are all too keen to use their power of veto toward a valuable  serviceprovider for the company’s other departments. In the course of digital transformation, HR is called upon to initiate and actively drive forward change management. With its trifold portfolio of performance support software, talent management and digital learning, tts reinforces precisely HR’s new standing as a catalyst and enabler in companies. Customers receive talent management advice based on best practices, while also benefiting from the outstanding implementational skills of the tts team of consultants. SAP SuccessFactor solutions enable HR to serve departments with solutions “on a silver platter”. When it comes to using newly rolledout software, staff expect their employer to provide tailor-made solutions, including in terms of user adoption. The tt performance suite from tts provides precisely this kind of support with its end-to-end EPSS tool, paring information right down to the relevant core in its targeted, context-sensitive user aids. For staff development, HR can switch entirely from training that requires everyone’s physical presence to online courses – smoothly and without sacrificing a drop of knowledge along the way. tts e-learning courses offer users an exceptionally innovative, didactically sound and visually appealing package of learning material. The compact, interactive units can be integrated flexibly into users’ work routines and transform learning into a genuinely enjoyable experience.

The bottom line for businesses? The sooner your workforce gets behind change processes, the better your digital transformation will succeed.

tts Managing Director Ulrich Ude has been helping organizations successfully implement digital change for 15 years. His advice is that “if your company is squaring up to digitalization, then adopt proactive change management and address your corporate structure and culture.”