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Press Release 28. November 2017

Wacker Chemie AG and tts receive prestigious Brandon Hall Award

An easy-to-use and digital solution for advising customers when selling complex specialty chemicals

Heidelberg, 28. November 2017 : Wacker Chemie AG is a global provider of a broad portfolio of specialty chemicals. Their Sales department faced the challenge of advising customers in such a way that they picked just the right product for their intended usage scenario – covering everything from lipstick additives right up to engine gaskets. The resulting MATE (Mobile Assistant Tool & E-Learning) mobile digital solution – jointly developed between the WACKER ACADEMY and the Germany-based tts – had already been conferred the WIT-Award earlier this year. On top of this, the highly innovative solution has been recognized with a Brandon Hall Award in the "Best Use of Performance Support" category.


The prizes awarded by the Brandon Hall Group, which are also known as the "Academy Awards of Learning", are widely regarded as the sector's most prestigious accolade. For the past 24 years, these awards have been conferred on projects of an exemplary nature in the field of Human Capital Management. A jury of independent experts evaluates the nominees based on the criteria of product design, functionality, innovation and tangible benefits. tts and their customers have already been honored with Gold and Silver Brandon Hall Awards in 2016 and 2015.


Innovative strength for personalized learning

The cloud-based MATE application for mobile devices offers personalized and role-specific access to product information at the all-important "moment of need" to approximately 1,500 sales representatives in WACKER's global dealer network. In addition to a digital decision tree for product consultancy, the tool was enhanced to include Web-Based Training, a glossary and an FAQ section, along with the integrated forwarding of technical documentation. "As part of the new Blended Learning strategy at the WACKER ACADEMY, MATE satisfies the demands of sales representatives for personalized learning and real-time Performance Support, thereby boosting the efficiency of learning and success on a global level" declares a visibly delighted Dirk Funke from the WACKER ACADEMY. Following the application's successful launch in the United States, WACKER is now preparing the rollout in Latin America and Asia. With regard to the deployment of MATE, WACKER is concentrating on strong regional sales and distribution partners whose representatives have less expert knowledge, but a broader formulation know-how, than WACKER specialists.


Design challenge

tt performance suite is the technical foundation of this innovative mobile Performance Support solution. The suite is used for the generation, structuring and centralized management of content, along with the distribution of this content directly to the desired target group via the integrated, cloud-based Web portal. "We regard tt performance suite as the optimal solution because it combines an authoring system, content management system and innovative Performance Support tool – all of which are perfectly coordinated", explains Dr. Christian Freyer, Manager of the IT Center of Competence at Wacker Chemie AG.


Intuitive to use and exceptionally efficient, MATE is the ideal solution for the sale and distribution of products that require support and advice. Featuring touch navigation, pictograms, a minimum of text and the popular thumbs up/thumbs down icons, users click their way through MATE until they find “their” solution – which, thanks to the single sourcing principle of the platform, is always up to date and coherent. "tts aspires to be the innovation leader in the field of learning and Performance Support – and MATE has once again demonstrated the importance of forging ahead with our innovation agenda through close collaboration with our customers", declares tts Managing Director Hermann Ude.


Contextual, workplace specific, mobile and user friendly are the hallmarks that best describe the all-round tt performance suite Performance Support solution that supports approximately 4.5 million users in 500 companies worldwide – including numerous Fortune Global 500 companies – in the field of further training and user support.


The Brandon Hall Group is a leading provider of HCM research and consultancy services. Boasting over 10,000 customers worldwide and 20 years of experience, the group concentrates on new areas of research aimed at enhancing performance in organizations, thereby providing business leaders with strategic insights. For further information on the Brandon Hall Group, please refer to



Operating on a global scale, the WACKER chemical group has about 13,500 employees and an annual turnover of approximately EUR 4.63 billion (2016 figure). A global network with four business divisions, the group operates 23 production sites throughout the world and has a presence in 31 countries.


About tts

tts is a full-service provider for Performance Support, Talent Management and Corporate Learning. Deploying an innovative mix of learning technologies, the IT service provider supports companies in transforming knowledge into workplace performance. The tts portfolio includes the tt performance suite software (e-learning creation, documentation, Online Help and Performance Support), Talent Management (SAP Human Capital Management and SAP SuccessFactors) along with Corporate Learning (training and e-learning). In addition to its headquarters in Heidelberg, tts has offices in nine other European cities and in North America. For further information, please refer to


Press contact

Julie Hübschmann

Marketing Manager

Tel. +49 (0)6221 894 690


tts GmbH

Schneidmuehlstrasse 19

69115 Heidelberg




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