How to Successfully Drive AI Adoption
Identify, prioritise and scale AI initiatives
95% of all AI pilot projects fail before generating any real value. Why? Many organizations invest in ChatGPT, Copilot, or Gemini without a clear strategy. The result is no ROI, security risks, and missed opportunities.
In our webinar series, Justin Neale and Dennis Maxwell will demonstrate how to avoid these pitfalls using a proven method that ensures the success of AI initiatives.
What is the webinar series about?
In two compact sessions, we guide you step by step through the process of successful AI adoption:
Part 1: The AI Strategy That Works
December 3, 2025 at 3 pm (CET)
In this webinar, Justin Neale will present his proven five-step framework for customer journey mapping. You will learn how this process can help you identify significant friction in your business and pinpoint problems that are truly worth solving.
Using a real-world example from Airbus, Justin demonstrates how customer journey mapping can identify annual savings of €7 million by pinpointing customer pain points that cause dissatisfaction and unnecessary costs.
Plus: A practical look from Dennis Maxwell at how the digital adoption platform tts performance suite leads AI adoption to success.
Part 2: AI Initiatives – From Pilot to Scale
December 10, 2025 at 3 pm (CET)
Dennis Maxwell uses concrete examples to show how the tts performance suite ensures that AI projects have an impact across the entire company and don't remain in pilot status.
Who is this webinar for?
This webinar is for decision-makers, digital leads, and transformation managers who want to:
- Set up their AI initiatives strategically
- Increase the ROI of their investments
- Create a scalable foundation for AI adoption
Speaker
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