AI integration drives demand for digital adoption platforms

Heidelberg, October 27, 2025 – Integrating artificial intelligence into business processes creates new challenges for organizations, increasing the need for intelligent digital adoption platforms (DAPs). In this environment, tts has once again been identified as a Representative Vendor in the 2025 Gartner®Market Guide for Digital Adoption Platforms report.

Tech-savvy organizations have rarely succeeded in turning the potential of generative AI into measurable added value. Often, they even experience performance losses because AI applications increase the complexity of the digital workplace.

Gartner report also  states: “In 2024, only 24% of digital workers who struggle to find information (at least 70% of the time) said their productivity increased in the past year, down nine percentage points from 2022’s 33%.”

DAPs will play a key role in the future integration and orchestration of AI assistants and other AI applications. The report states: “By 2027, 30% of organizations will use AI assistants supplied by their DAP to integrate with other assistants delivering actionable business process augmentation and automation.”

For Dr. Ralf Zajonc, Managing Partner at tts, this is precisely where the added value of a powerful DAP lies. “We hold the view that being named a Representative Vendor in the Gartner market guide for the fourth consecutive time confirms that our solution meets market requirements. With tts performance suite, we help organizations efficiently leverage the opportunities offered by AI and manage the complexity of process orchestration.” 

“A DAP makes a decisive difference, especially at a time when productivity losses and digital friction are placing a heavy burden on companies,” adds Dr. Ralf Zajonc. “A good DAP helps employees navigate complex IT landscapes, connects AI assistants, and enables companies to synergistically orchestrate new technologies. That's exactly what matters today." 

^{Gartner®, Market Guide for Digital Adoption Platforms, by Melissa Hilbert, Maria Marino, Joe Mariano, and Stephen Emmott, September 3, 2025.} 

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tts – we empower people

We support organisations in their digital transformation with a digital adoption platform, customised learning solutions and comprehensive HR consulting. Our three highly specialised business units create valuable synergies for your project success.

• tts digital adoption solutions helps organisations to quickly close the knowledge and skills gaps of their employees, providing them with the best possible technological and business support through its AI-powered digital adoption platform, tts performance suite.
• tts learning architects guide organizations through change processes with innovative corporate learning, offering experience, a high level of methodological and didactic competence, and passion.       
• tts digital HR experts develop forward-looking strategies and solutions for digital HR, implementing them in a pragmatic and efficient manner.